Your product is fully developed. You have adequate intellectual property protections. Your packaging is robust, easy to understand, with clear instructions for assembly and use. You have tested your product extensively and you have product liability insurance. Each unit is acceptable in terms of quality, performance and safety. You comply with all necessary regulations. Don’t sell a product for children, or an item with health/hygienic claims, unless you’ve been cleared by the relevant government agency.
You have basic skills and time to setup an e-commerce Web site. Don’t reinvent the wheel. Use the simple services by any of the big players such as Google, GoDaddy, PayPal, Yahoo! or eBay. You are becoming a merchant, so pick a solution that fits your needs and budget. If you lack these skills, hire a Web designer. Your product must be clearly visible with great imagery. A video is recommended. Within five seconds, your site visitor must understand five key things: What is for sale? How does it work? Why do I need it? How much does it cost? How can I buy it?
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